12 Must-Have Skills for B2B Content Marketers

12 Must-Have Skills for B2B Content Marketers

Scene from a dinner party:
“So, Josh, what do you do?”
“I’m in marketing.”
“Oh, like Mad Men? Ad campaigns and stuff?”
“No, it’s content marketing.”
“Oh, like the Wendy’s Twitter account?”
“…Sure… like that.”
I’ve had variations on the above conversation more times than I can count. I’ll usually leave it at “Wendy’s Twitter account” in the interest of changing the subject. No one has the patience for, “I write business-to-business content designed to help people do their jobs better, which also builds affinity for a client brand, with the end goal of influencing purchase decisions.”
So most people think I just write fun stuff all day, that…