5 Key Trends in B2B Influencer Marketing Plus Critical Do’s and Dont’s
Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those unfavorable reasons were in the B2C space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophistication of the practice.
There are many trends happening with influencer marketing right now, but here are 5 relative to B2B marketing that are worth paying attention to:
1. Micro AND Macro influencers. A lot of marketing press has emphasized micro and even “nano” influencers over celebrities. There’s merit to that but in B2B,…