7 Segmentation Mistakes That Are Costing Your Business Money

7 Segmentation Mistakes That Are Costing Your Business Money

Are you looking to make your marketing campaigns more effective and generate a better return on the cash you’re ploughing into it? If so, you’ll need to start segmenting your audience — something that allows you to identify different types of customers that your business can target, understand them better, and create uber-specific campaigns for them. […]
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