A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts?
Last week, a panel of foodie influencers and bloggers provided some insights that can help answer that question. My TopRank Marketing colleague Jack Fitzpatrick and I attended Social Media Breakfast – Minneapolis St. Paul’s (SMBMSP) panel moderated by Michele Phillips, a food blogger, writer, photographer and content creator, which…