Ally or Adversary? How Our Marketing Fears Can Be Wielded for Good

Ally or Adversary? How Our Marketing Fears Can Be Wielded for Good

B2B marketers are a special breed: We’re relentlessly self-improving.
We look to our industry peers and thought leaders for wisdom. We scour data for opportunities and insight. We keep tabs on rising trends and emerging tools. We tirelessly strive to adapt our strategies to the evolving needs of our customers and prospects.
Without a doubt, we’re ambitious. But despite that ambition, we’re only human. Fear can easily creep in—which can become a helpful tool or a crippling bad habit.
Fear Itself
Fear is the most natural human emotion in my opinion. The presence of fear in our marketing minds not only signals self- and spatial-awareness,…