B2B Content Not Making an Impact? Try These 7 Underutilized Promotion Channels
Creating great content requires considerable investment, in terms of time, effort, and money. Knowing this, it’s crazy how often I see marketers and brands fail to follow through by promoting their content to the fullest and maximizing its targeted exposure.
It literally makes me sad. I’m tearing up as I write this. One moment… Talk amongst yourselves.
Ahem. So the scourge of unseen quality content is one we must conquer. The path to doing so, I’m afraid, isn’t as simple as scheduling a bunch of links across the same old social feeds. This isn’t to say social media isn’t important, but this…