Can "Big Content" Link Building Campaigns Really Work?

Can "Big Content" Link Building Campaigns Really Work?

Posted by willcritchlowThere’s a lot of material out there, on this site and others, about the importance of link-building. Normally, its effectiveness is either taken for granted or viewed as implied by ranking factor studies — the latter of which doesn’t necessarily show that correlated factors actually drive performance. The real picture is one in which links clearly remain important, but where their role is nuanced.
For a while now, I’ve wanted to dig a little deeper into an individual link-building campaign that takes place over a relatively short period of time. I wanted to see what results (besides just link-based metrics) could be…