Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers
If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating.
But content curation has a place beyond adding an insight or two to your content.
With large volumes of information available today and short attention spans, curation allows content marketers to create more convenient, valuable content experiences for their target audience, while growing thought leadership, bolstering their content calendar, and increasing production efficiency.
What types of curation exist? How are B2B brands doing curation?…