Create Integrated Marketing Teams to Drive Better Results with Tips from Shafqat Islam #CMWorld
Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels.
Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental.
But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos?
NewsCred Co-Founder and CEO Shafqat Islam believes this siloed structure is what’s holding marketers back from their omnichannel dreams. Integrated marketing requires integrated teams. During his Content Marketing World 2019 session, Shafqat shared how NewsCred reorganized to deliver better results.
The Dangers of Hyper-Specialized Marketing Teams
As marketing continues to grow more…