Do Your Homework: Selecting the Right Influencers for Your B2B Brand With Tips from the Experts

Do Your Homework: Selecting the Right Influencers for Your B2B Brand With Tips from the Experts

The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations.
But how? How do you artfully and strategically find, vet, and entice industry experts to partner with you?
You need to do your homework—and fortunately, insights from several seasoned B2B influencer marketing experts can provide some great guidance.
Read on to get perspectives and advice from leaders serving a range of B2B brands, as well as some of our own resident…