Don’t Bet the Farm on Brainstorming

Don’t Bet the Farm on Brainstorming

3 Reasons to Think Twice Before Scheduling that Meeting. I can tell you with some precision the moment I first doubted group brainstorming. This was many moons ago. A medium sized media firm that wanted to grow much larger had engaged my consulting services. They held a company-wide powwow, flying most of the managers and yours truly to corporate headquarters in Darkest Peru.The CEO was a good speaker. He shared his vision for the company in broad strokes. He then invited us to help build on that by filling out post-it notes and placing them all over the room – grouped…