E-A-T and SEO: How to Create Content That Google Wants

E-A-T and SEO: How to Create Content That Google Wants

Posted by Ian-Booth Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating around. While this term has been in the lexicon of many SEO’s for quite a while now, since the major Google algorithm update in August 2018 (AKA “the medic update”), a big bright spotlight has been shone on Google’s “E-A-T” — and it’s been frequently on the lips and fingertips of most SEO’s ever since. So why am I talking about it now? Because the days are long gone when you could pop up on Google overnight. To rank well on Google, you need to…