Get Heroic Results from B2B Influencer Marketing with Advice from Ashley Zeckman #CMWorld
B2B content marketers have faced many epic foes over the last few years. There’s the nefarious Content Shock, the demoralizing Facebook Algorithm, and the destructive Google Search Update. We have battled them all and continued to thrive.
But now we face our most fearsome foe: The Dreaded Trust Gap.
Less than half of consumers trust brands. Seventy-one percent of buyers are turned off by overly sales-y content. Buyers increasingly prefer content from industry influencers rather than brands.
It’s a daunting problem that needs a bold solution: The Guardians of Content!
In her Content Marketing World 2019 presentation, our very own Director of Digital Strategy Ashley…