How Google’s Nofollow, Sponsored, & UGC Links Impact SEO

How Google’s Nofollow, Sponsored, & UGC Links Impact SEO

Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the “nofollow” link attribute. The big points: Nofollow can now be specified with 3 different attributes — “nofollow”, “sponsored”, and “ugc” — each signifying a different meaning.For ranking purposes, Google now treats each of the nofollow attributes as…