How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles

How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles

In the world of consumer goods, purchase decisions are often made instantaneously and on a whim. 
“This blouse is exactly my style! I’ve gotta have it!”
“I’ve been wanting a PlayStation 4 forever. Finally it’s mine!”
“This tent is just what we were looking for. I don’t even need to ask the wife, I’m buying it now.”
Even large, life-changing purchases can sometimes be triggered in a snap.
“This car is perfect for me. I was going to check out a few other dealerships but no need; I’ll take it!”
Of course, in B2B, this is rarely the case. Recently, we discussed the expanding nature of today’s…