How to Identify and Tackle Keyword Cannibalisation in 2019
Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone!
Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation.
What do we mean by cannibalisation in SEO?This unfortunate and often unnoticed problem harms the SEO potential of the pages…