How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters.
Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend, they seem to have rolled back that change (Danny Sullivan partially confirmed this on Twitter on May 14). Besides the obvious question — What are the new limits? — it may leave you wondering how to…