HTC: Ready Player One boosted VR buying interest by 23% in China

HTC: Ready Player One boosted VR buying interest by 23% in China

Steven Spielberg’s virtual reality-focused film Ready Player One was expected to increase public interest in VR, and early survey results suggest that it may have succeeded. Speaking at the iQiyi Technology & Entertainment World event today, HTC China president Alvin Wang Graylin said that the film had a “significantly positive impact on intent for VR purchase in [the] […]