Lee Odden Shares His Secret to Content Marketing Fitness #CMWorld 2019
Let’s face it: Too many of us are yo-yo marketers.
We deploy a campaign the way someone might approach a fad diet: With nothing but our initial enthusiasm to keep it going.
And like a fad dieter, we get results… for a little while. Then the campaign runs out of steam and we’re back at square one.
Wouldn’t it be nice if those initial successes could last? If we could go from “fad diet” marketing to lean, mean marketing machines?
At his Content Marketing World session, TopRank Marketing CEO Lee Odden laid out a blueprint for how to do just that.
Not only is Lee a…