Making the Case for Video at Every Stage of the Buyer’s Journey
It’s been said before, but I’ll say it again: Video across the digital landscape is what buyers and consumers alike crave.
The average U.S. adult spends 5 hours and 57 minutes a day watching video. Compare that number to the average amount of time someone reads each day (16.8 minutes), and you’ll find that people watch videos over 21-times longer than reading text. Video informs, engages, and entices audiences, which means video can and should have a place within your B2B content marketing strategy.
But when and how should you leverage video? It’s not just a top-of-funnel tactic reserved for B2C brands. And…