Making the Case for Video at Every Stage of the Buyer’s Journey

Making the Case for Video at Every Stage of the Buyer’s Journey

It’s been said before, but I’ll say it again: Video across the digital landscape is what buyers and consumers alike crave.
The average U.S. adult spends 5 hours and 57 minutes a day watching video. Compare that number to the average amount of time someone reads each day (16.8 minutes), and you’ll find that people watch videos over 21-times longer than reading text. Video informs, engages, and entices audiences, which means video can and should have a place within your B2B content marketing strategy.
But when and how should you leverage video? It’s not just a top-of-funnel tactic reserved for B2C brands. And…