Pump it Up: How to Maximize Your B2B Content Marketing Campaign Investments

Pump it Up: How to Maximize Your B2B Content Marketing Campaign Investments

Let’s talk shoes for a moment. Years ago, I purchased a stunning pair Jimmy Choo stiletto pumps; they were all the rage at that time. I’d been eyeing them for months and I convinced myself that this rather spendy investment would pay dividends in style and wearability.
When my Choos made their public debut, I was showered with compliments on how gorgeous they were. I was feeling great.

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Of course, a few hours later a shooting pain in my Achilles tendon meant it was time to give them a rest, so I changed into tennis shoes.
Today, those shoes are collecting dust…