Sandra Freeman of Engagio Explains How to Avoid the ABM Upside Down World
In the universe of Stranger Things, a widely beloved sci-fi horror series that debuted its third season on Netflix last month, avoiding the Upside Down is paramount. This dark and mysterious alternate dimension is filled with predatory creatures and unknown terrors of all sorts.
In the universe of account-based marketing (ABM), there is an equivalent to the Upside Down – according to Engagio’s Sandra Freeman, who gave a spirited Stranger Things-flavored REVTalk on Monday afternoon at the B2B Sales and Marketing Exchange (B2BSMX) in Boston.
“Our Upside Down is not knowing how our accounts are doing, and our sales reps not knowing what’s…