Sangram Vajre on Mastering ABM through the T.E.A.M. Framework
When Andrew Gaffney, president of G3 Communications, took the stage on Monday morning to kick off B2B Sales and Marketing Exchange (B2BSMX) in Boston, he shared a fact that is more or less evident in the conference’s overall agenda: account-based marketing (ABM) is approaching ubiquity in the world of B2B organizations.
“What I’m hearing in talks with CMOs is that ABM is really just becoming B2B marketing,” Andrew said.
It was a fitting setup for the opening keynote that followed courtesy of Sangram Vajre, titled “ABM Is B2B: Why B2B Marketing And Sales Is Broken And How To Fix It.”
Without question, Sangram is…