Seasoned CMO Maria Pergolino Charts the Path to Creating a Category

Seasoned CMO Maria Pergolino Charts the Path to Creating a Category

What is the ultimate goal for any business or marketing unit? 
There are many valid answers to this question. But I think the subject of Maria Pergolino’s REVTalk on Tuesday morning at B2B Sales and Marketing Exchange (B2BSMX) in Boston offers a worthy aspiration for just about any organization: creating a category. 
Brands that are universally held in high esteem and pointed to as shining examples of marketing mastery – such as Uber, Salesforce, and Starbucks – often share this distinction. Their names ring synonymous with what they do. 
As a seasoned marketing executive who’s overseen this outcome at a number of different companies…