The Art of UX Storytelling: How to Create Your Brand’s Story

The Art of UX Storytelling: How to Create Your Brand’s Story

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build […]
The Art of UX Storytelling: How to Create Your Brand’s Story Single Grain. …