The Data You’re Using to Calculate CTR is Wrong and Here’s Why

The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Posted by Luca-BaresClick Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate. The only problem with custom CTR curves from Google Search Console (GSC) data is that GSC is known to be a flawed tool that can give out inaccurate data. This convolutes the data we get from GSC and can make it difficult to accurately interpret the…