The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly.
Milk and cookies.
Steak and potatoes.
Wine and cheese.
Bread and butter.
SEO and influencer marketing.

via GIPHY
All of these exceptional pairings have something special in common: They work together.
Now, I know what you’re thinking. And I get it. From red or white to pungent or salty, there are several incredibly important variables to consider when crafting the perfect wine and cheese combo.

via GIPHY
For real, though. Integration is key for B2B content marketing success. But some tactics and strategies seem like natural fits, while others seem a bit mismatched. If you feel like SEO and influencer marketing fall…