The Relationship Between SEO and Social: It’s Complicated … and Complimentary

The Relationship Between SEO and Social: It’s Complicated … and Complimentary

Social media marketing and search engine optimization are often viewed as two disparate components of a holistic digital strategy. In some ways, they are distinct, but there is far more convergence and crossover than we’re often led to believe.
I find that looking at one side through the lens of the other invariably helps me better understand the more ambiguous aspects of each. So today I thought I’d share this perspective, with a focus on how these tactical areas can work cohesively to strengthen your brand’s visibility and impact on the web.
Similarities Between Social and Search
Let’s begin by exploring some commonalities between…