User Engagement: The Most Important KPI You’re not Tracking (but should be)

User Engagement: The Most Important KPI You’re not Tracking (but should be)

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase […] …