Using STAT for Content Strategy – Whiteboard Friday

Using STAT for Content Strategy – Whiteboard Friday

Posted by DiTomasoSearch results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy.

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Video TranscriptionHi, everyone. Welcome to Whiteboard Friday. My name is Dana DiTomaso. I’m President and…