When & Why Net-New Content Creation Makes Sense—And When It Doesn’t

When & Why Net-New Content Creation Makes Sense—And When It Doesn’t

1996: The year content was named “king” in a burgeoning digital world.
2001: The year “content marketing” was officially coined and the modern content revolution began.
130 trillion and counting: The number of webpages currently indexed by Google.
One zillion infinities: The number of pieces of content you stand to create during your B2B content marketing career.
Zero: Perhaps the number of times you’ve asked yourself, “Do I really need to create a new piece of content?”
If the last one strikes a little too close to home, we’re not passing judgement — rather we’re reminding you that you don’t always have…