Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?
Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want.
With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks, and we know (or at least research leads us to believe) they want video.
Then again, certain developments may cause us to question what we think we know. How meaningful is it, really, if X% of users are watching X% of a video while scrolling through their feeds? And how can we be confident…