Zari Venhaus’s Framework for Gaining Executive Buy-In for Marketing Technology #CMWorld

Zari Venhaus’s Framework for Gaining Executive Buy-In for Marketing Technology #CMWorld

I had the pleasure of sitting in on Zari Venhaus’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the topic, making her an engaging speaker from the second she took the stage. 
After a quick bit about the company she works for, Eaton, which is a $22 billion power management company, she dove into a marketing technology business case she undertook as their Director of Corporate Marketing Communications. 
She insists she was not successful…